Markup Hero is a powerful, free tool for capturing and sharing screenshots, with robust annotation features for images, PDFs, and websites. It works seamlessly across Mac, Windows, Linux, and Chrome.
This is my own bootstrapped project—designed, built, and grown independently. Over time, I've scaled it into a sustainable and profitable business alongside my co-founders Jeff and Glib.
Markup Hero is a screenshot and annotation tool that I built alongside Jeff Solomon and Glib Tsyrklyevych. Our goal was to create a user-friendly, accessible tool for individuals and teams to easily capture and annotate screenshots, improving communication and collaboration. The product gained quick traction thanks to its simple interface and integrations with Chrome, Slack, and Google Drive, allowing users to annotate directly within their workflow.
We designed Markup Hero with a consumer-first approach, prioritizing ease of use and affordable pricing. We actively engage with our subscribers to gather feedback and implement improvements based on their needs. The tool's seamless integration with popular productivity platforms like Chrome, Slack, Google Drive, and Notion enhances its value across different workflows.
Over the past four years, we've bootstrapped Markup Hero into a sustainable SaaS product. This experience has given us deep insight into building and continuously improving a successful app and business.